Click & Grow specializes in indoor herb gardens and gardening kits, offering a simple and efficient way to grow plants indoors. Their products are designed for those who want to enjoy fresh herbs, vegetables, and flowers year-round, regardless of their living situation or gardening experience. Here’s a detailed overview of Click & Grow, its mission, technology, and offerings based on the provided search results.
The Mission and Vision
Founded in Estonia in 2009 by Mattias Lepp, Click & Grow was inspired by a NASA report on growing plants in space. The company’s mission is to bridge the gap between modern life and nature, making gardening accessible to everyone, even in urban environments where space and time might be limited. Click & Grow aims to improve health through consumption of fresh produce, reduce stress, improve air quality, and enhance overall happiness by bringing the benefits of gardening into homes and offices[2].
How Click & Grow Works
Click & Grow’s Smart Gardens simplify the gardening process to three easy steps: add pods, add water, and plug it in. The system takes care of the rest, including watering, lighting, and providing nutrients to the plants. This makes it possible for users to grow plants 365 days a year with minimal effort[1][3].
Smart Gardens and Plant Pods
The core of Click & Grow’s product line is the Smart Garden, available in various sizes. These compact, sleek gardens use specially developed Smart Soil, professional grow lights, and a self-watering system to ensure plants grow quickly and healthily without any GMOs, pesticides, insecticides, or other harmful substances. The Smart Soil, inspired by NASA technology, creates an optimal environment for plant roots, ensuring they have access to water, oxygen, and nutrients at all times[6].
Plant pods are pre-seeded and biodegradable, featuring a wide variety of plants, including herbs like basil and cilantro, fruits like wild strawberries and mini tomatoes, and flowers. The pods are designed to work seamlessly with the Smart Gardens, making it easy to start growing[3].
Benefits and Features
- Ease of Use: The system is designed for zero-effort gardening, ideal for busy households or those without prior gardening experience[3].
- Health and Wellness: Growing plants indoors can improve air quality, reduce stress, and provide fresh, nutrient-rich produce[2].
- Sustainability: Click & Grow emphasizes clean, sustainable growth without harmful substances. The Smart Soil is made from natural, renewable materials[6].
- Educational Value: By activating their plant, users can receive tips, tricks, and guides to enhance their gardening experience, potentially earning “botanist-credit” in the process[8].
Community and Support
Click & Grow has a strong community of over 10,000 indoor gardeners worldwide. They offer international shipping, a sprouting guarantee, and for every garden purchased, a tree is planted. The company also provides extensive support for any questions regarding Smart Garden, plant care, and shipping[3][4].
Partnerships and Expansion
Click & Grow is open to partnerships, working with selected partners to develop new growing solutions and succeed in the indoor gardening business. This includes collaborations aimed at bringing greenery to offices, restaurants, and cafes, as demonstrated by their pilot project in Estonia with Plantarium by Jardin[5][9].
In summary, Click & Grow offers an innovative solution for indoor gardening, making it accessible and enjoyable for people regardless of their living situation or gardening skills. Their mission to connect modern life with nature is realized through advanced technology, a focus on sustainability, and a commitment to community and education.